The Hi Rocky has been in Business in Buena Vista Colorado since 1954. It was originally located on main street and was moved to its present location in 1965. It was sold to Bryce and Suzy Kelly in 1976 and they owned it until 2001. It was bought in 2001 by David and Laura Kelly and they are the current owners.

The Kelly Family has been in the Arkansas Valley since 1952 when they purchased a ranch south of Buena Vista. The Kelly Ranch is still there and is still a working ranch.

Owner David Kelly worked for the Colorado Division of Wildlife for 20 years in Fisheries before he purchased the Hi Rocky Store in 2001. He is an avid fisherman and hunter and has explored, hiked and skied this area for 50+  years.

The Hi Rocky Store is the local "mall" for Buena Vista. We carry a large variety of merchandise. We have fishing, hunting and camping supplies as well as gifts, souvenirs, jewelry, clothing, shoes, t-shirts and Colorado jams and jellies. We are also carry a variety of electronics for your computers, tablets, cell phones and family entertainment.

The staff is friendly and knowledgeable about the area, the trails and the fishing hot spots.